Wait!!! wat did i c just now???

Download the below GIF image on your device. They are nothing but simple smiling faces of celebrities.
Follow the instruction on the image & njoy wat your eyes kind of show u...:P

Thats called 'In the face' but smartly & tactfully...:)

Back in January, news spread that Britain was considering running an anti-immigration campaign in Romania and Bulgaria tagged, “You Won’t Like It Here”.
People all over Europe were nonplussed by the lack of tact shown by The Brits.
But Gândul, a daily Romanian newspaper, saw an opportunity where others saw only red.

They launched a cheeky response campaign tagged, “We May Not Like Britain, But You’ll Love Romania.”

They placed the ads on Facebook, and even bought some outdoor media in Britain.
The campaign just won a Gold Award at AdStars, one of Asia’s biggest advertising awards festivals.
Well-deserved. Look for the campaign to clean up next Summer at Cannes. :)
Ad agency: GMP Advertising, Romania.

Who's pocket is it anyways!!!

We all at a point of time have read through Kotler the classification / categories of consumers based on their response to a particular offering in the market:
Innovators
Early Adopters
Early Majority
Late Majority
Laggards

Nah! m not starting a class or giving a revision session on them.
I am pondering over a thought who so ever they are, whenever or whichever category they fall; what is the status or stage or mood they are in when they PAY for the product / service across the counter.

Does the person who is paying the money actually matters??? Well my MBA taught me the best answer, 'DEPENDS' :)

Anyways, lets understand the stage & moods they fall in when they across the counter.
Like Edward De Bono had 6 Thinking Hats, I would create '4 Paying Hoods' & '5 Paying Moods'!!!

He / She is a:

Consumer: I use the product & i pay for it.

Customer: I may or may not use the product & I pay for it.

Decision Maker: I may or may not use the product; but i decide which one should be brought & I pay for it

Decision Influencer: My opinion can change the items in the shopping cart; i have certain beliefs, assumptions, preferences, likes, dislikes & I pay for it

He / She is:

Provider: I dont use this, but someone close to me requires it; hence i pay

Follower: Everyone is using, even i or my someone should try it once, i have heard / seen / read a lot on this; hence i pay

Unclear / Option giver: i donno which is the best one for me / others, this looks good, that is cheap, that one the person before us just took; the ingredients here are better, but this one should appeal to a particular taste; i mite buy many or mite buy the one which i feel cud b good, i evalute; give options; i mite be right or wrong; i can give logic to the purchase; hence i pay

Passive: I am indifferent to the product, i am suppose to follow the list, i m ok to be a medium & seen along with the product / service; hence i pay

Forced: I seriously dont think this product / service is necessary, as per me this is waste; better options are available; still i pay.

Now picture this situation, u are in a market place to sell your product; whom are you targeting? who is priority among all of these, do we think about the one who is paying over the counter & cushioning you bottom line???