Monday, November 11, 2013

WAIT..... STOP.... SEE AROUND..... IMAGINE.... SMILE...THINK....

Some time back was reading this wonderful article on THE HINDU about a very misunderstood word "NOTHING"
As luck followed got the below image from some random source...

both together made me think & wonder
Here it goes:
We have no time to stand and stare.What is this life if, full of care,
These lines from William Henry Davies’ poem, Leisure, point out the fast life which we all lead.
                  A regular day starts with us paying respect to our iPhones, and acknowledging notifications on Facebook from our thousand virtual friends. Post that hurried breakfast, there is a flurry of e-mails to take care of, traffic jams, incessant phone calls, power lunch, commitments and seemingly endless to-do lists which don’t leave us even a second to breathe. Pause.
                 Now picture this. When was the last time you indulged in a long siesta without the pangs of guilt overcoming you? Have you walked in the park lately (minus gadgetry) taking in the greenery and watched the kids swing? Isn’t it a million years ago that you lingered with your coffee by your window in peace? Have you of late experienced happiness in doing nothing?
                Most of our answers would be an outright ‘No’. We haven’t. Instead we all want to read the newspaper while eating, connect on the phone while driving, and text or play I-pad games while spending time with our loved ones. The advancement of technology is making us find cleverer ways to multitask. As a society, our minds have been conditioned from childhood to constantly accomplish something every day and always be on the move. The success of our day is measured by what we achieve and not by what made us happy.
               Amidst the information-overload-filled life that I was leading, I recently came across this beautiful Italian phrase, ‘Dolce Far Niente’ which simply means The sweetness of doing nothing. Now please don’t confuse ‘doing nothing’ with laziness and take a moment to reflect why it is a way of life for the sensible Italians. The expression simply means slowing down, without hurling your mind in multiple directions, taking in the surroundings and just being. There is no rule book which says there has to be a purpose for every action of ours. In a society which respects us only if our appointment diaries are full, the thought of doing nothing, even briefly, seemed alien to me. We are invisible prisoners of our own thoughts. Idleness isn’t the demon which we make it out to be. Pleasant idleness minus the worry is a luxury we must all practise. Always having the desire to be on the move doesn’t allow us to be happy where we are and wants us to be somewhere else all the time.
              The Italians even have a new movement called ‘Italian Yoga’, founded by Peter Catizone, which is the fine art of, ‘sitting at the corner café with espresso, cannoli and good friends’. This yoga without exercise involves telling stories, jokes, lounging and doing anything to distract one from the idea of work. A Chennai-based Italian, Marco Massano, shares this view, “Dolce Far Niente is a way to laze around, enjoying the pleasures of Nature and idleness.”



Tuesday, September 24, 2013

Wait!!! wat did i c just now???

Download the below GIF image on your device. They are nothing but simple smiling faces of celebrities.
Follow the instruction on the image & njoy wat your eyes kind of show u...:P


Saturday, September 21, 2013

Thats called 'In the face' but smartly & tactfully...:)

Back in January, news spread that Britain was considering running an anti-immigration campaign in Romania and Bulgaria tagged, “You Won’t Like It Here”.
People all over Europe were nonplussed by the lack of tact shown by The Brits.
But Gândul, a daily Romanian newspaper, saw an opportunity where others saw only red.

They launched a cheeky response campaign tagged, “We May Not Like Britain, But You’ll Love Romania.”












They placed the ads on Facebook, and even bought some outdoor media in Britain.
The campaign just won a Gold Award at AdStars, one of Asia’s biggest advertising awards festivals.
Well-deserved. Look for the campaign to clean up next Summer at Cannes. :)
Ad agency: GMP Advertising, Romania.

Who's pocket is it anyways!!!

We all at a point of time have read through Kotler the classification / categories of consumers based on their response to a particular offering in the market:
Innovators
Early Adopters
Early Majority
Late Majority
Laggards

Nah! m not starting a class or giving a revision session on them.
I am pondering over a thought who so ever they are, whenever or whichever category they fall; what is the status or stage or mood they are in when they PAY for the product / service across the counter.

Does the person who is paying the money actually matters??? Well my MBA taught me the best answer, 'DEPENDS' :)

Anyways, lets understand the stage & moods they fall in when they across the counter.
Like Edward De Bono had 6 Thinking Hats, I would create '4 Paying Hoods' & '5 Paying Moods'!!!

He / She is a:

Consumer: I use the product & i pay for it.

Customer: I may or may not use the product & I pay for it.

Decision Maker: I may or may not use the product; but i decide which one should be brought & I pay for it

Decision Influencer: My opinion can change the items in the shopping cart; i have certain beliefs, assumptions, preferences, likes, dislikes & I pay for it

He / She is:

Provider: I dont use this, but someone close to me requires it; hence i pay

Follower: Everyone is using, even i or my someone should try it once, i have heard / seen / read a lot on this; hence i pay

Unclear / Option giver: i donno which is the best one for me / others, this looks good, that is cheap, that one the person before us just took; the ingredients here are better, but this one should appeal to a particular taste; i mite buy many or mite buy the one which i feel cud b good, i evalute; give options; i mite be right or wrong; i can give logic to the purchase; hence i pay

Passive: I am indifferent to the product, i am suppose to follow the list, i m ok to be a medium & seen along with the product / service; hence i pay

Forced: I seriously dont think this product / service is necessary, as per me this is waste; better options are available; still i pay.

Now picture this situation, u are in a market place to sell your product; whom are you targeting? who is priority among all of these, do we think about the one who is paying over the counter & cushioning you bottom line???

Monday, May 20, 2013

Moke pe choka....

If life is throwing lemons at someone, this is how you choose the best one for you!!!! :)
Brilliant work



Following the controversy on IPL / Sreeshant / Match fixing; an amazing take by QUICKR...