dont expect a Kotlerish or any academic definition.....
this straight out of ma mind....
Its simply like; theres a hot chick standin @ a bus stop.... the bus is gonna arrive in some 30 secs. all u hv, is only tht much time, not only to get her attention n impress her; but also to hv a good recall in her memory.
To elaborate on it.
---> The time left for bus arrival is directly proportionate to the size of the client, as in the bigger ur client more time left for arrival.
---> Its proved in media tht longer duration u r present on any medium ur GRPs may reduce... to avoid tht its essential to b extremely appealing. thts the work of an Account planner to tell u wat to do or rather say....
---> The Creative dept. work is how to do n in wat way !!!!!!
---> Media Planner will let u know when is the rite time n rite place... {as in, when will she look @ u, not only tht also the prime location (standing jus besides her)} to impress her.
---> And yes, lets not 4get the Servicing ppl... After all, whom did u think did the research work, n said u abt her likes, dislikes; said the account planner wat has been said to her till now n wats her reaction to them; informed the creative how she like the things to b said and at last to the media planner,,, which bus she catches n at wat time.
3 comments:
hmmm... gr8 thought indeed whoeevr has penned it down... this seeps in much better than wat sir kotler tries to explain...heheh...lol... Newaz KeeP postIng such innovate old thoughts... this also teaches us , how to package old product in a new packaging... Revitalized ThouGht...
Ahhhh...Gud yaarrr liked it seriously...now tell me who has written it?????...mmmm kiddin baba...actually no proofs need to understand tht u have written it ...it has that ankesian thinking curve.hhahahaaaaaa....really simple to understand for anyone..Gud work buddyyyyyyyyy...
Good insight... Does the core model still work the same or have things changed too mucn by now?
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