donno who did it... but ya i know wat they hv done... this is promotion 4 Jungle book2.
all they did was; they sent this book to various people which had a special cover on it... within somedays the seeds within will grow and the book will look like a JUNGLE... also inside as u keep on flippin pages, the book turns greener....
imagine an Indian version... on the last page a pic of mowgli with the song,"
chaddi pahan ke phool khila hai!!!"
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