Wat lies beneath!!????

This is a UNICEF campaign... its for asking financial help for the people of Kashmir who have been victim of an earthquake... Posters were kept in the cold storage between the stacks of frozen food.... Amazing idea.....!!!!

rip off effect

tooo gud innovation.. to show d rip off effect d pic is stuck to d previous page at some points.... perfect bang on effect. btw, jus a thought, wat if a waxing brand had done d inovation...... yiiiiikkkeeeeeeessss.....

doodh dooodh dooodh dooodh

the Chile version of got milk campaign... seems more to be an answer i.e. 'yo tomo = i drink'.

Indeed!!! Change is good ;)

It all started with Jet putting up its hoarding during Air Sahara deal. The kingfisher hoarding was put up the next day instantly... Result; Jet removed its hoarding the next day, leaving everyone clueless wat kingfisher is sayin...

Its there, now its isnt????

Excellent piece of ooh execution. An artificial stain placed strategically to drive the message...
it says 'it comes out this fast'